Remember growing up, lying in the grass, staring up
at the sky and watching the clouds? Whatever you imagined took form with only a little help from the wind and your imagination.
Great designers not only understand the importance
of
a client's organic thought; they hone a functional solution from it. Just as the wind guides the clouds,
a designer's purpose is to preserve organic thought while cultivating a design that captures the imaginations of the client and their audience.
After all, we all see different things in the sky.