The goal with the design of the “Got The Dot?” brand and website was to encourage young Californians to add their name on the Donate Life California Organ and Tissue Donor Registry. The brand sought to have a sense of heroism and optimism to make the subject less scary. In addition, the logo mirrored the pink dot that indicates a donor on California driver licenses. The campaign specifically targeted young adults getting their driver license for the first time and drove home the message that “We can all be heroes” by becoming organ and tissue donors. The website can be viewed here.