Megan Smith Design

Hello College, It's Me Lupita!

In partnership with RSE, I executed the overlay design and animation direction for California Community Colleges’ “I Can Afford College” campaign, “Hello College, It’s Me Lupita!” The series of Youtube videos stars Lupita, an ambitious high school senior with a bright future ahead of her who is navigating the tricky landscape of paying for college. The channel topped out at over 16,000 views during its main promotional period. The entire series can be viewed here.